Last updated: May 2026 — Lachlan Whitford, Planetamamy
Last Updated: January 2026
At Planetamamy (planetamamy.com), transparency is fundamental to our mission. This page explains how we earn money, how that relationship works, and most importantly, why it does not influence the quality or integrity of our casino reviews and recommendations.
An affiliate disclosure is a statement that informs readers when a website or content creator may earn a commission or financial benefit when users click links or complete actions. The Federal Trade Commission (FTC) and Australian Consumer Law require websites to clearly disclose these relationships so readers can make informed decisions about the content they consume.
Planetamamy is operated by Lachlan Whitford and generates revenue through affiliate partnerships with online casino operators in Australia and the Asia-Pacific region. When you click a casino operator link on our website and create an account or play at that casino, Planetamamy may earn a commission at no additional cost to you.
Important: You will not pay more for any casino or service because you arrived through an affiliate link. The commission comes from the operator's marketing budget, not from players.
Affiliate links are unique URLs that track when a user has arrived at a casino operator's website from Planetamamy. These links typically contain a tracking parameter or code that identifies the referral source. When you click an affiliate link and sign up, the operator knows you came from our site, and we receive a commission.
Affiliate links may appear throughout our reviews, recommendation pages, and comparison tables. We always aim to clearly identify these links, though some may be visually indistinguishable from standard hyperlinks.
Despite our affiliate partnerships, Planetamamy's reviews, ratings, and recommendations are completely independent and unbiased. Lachlan Whitford's reviews are based solely on factual evaluation of casino operators, not on commission amounts or affiliate relationships.
Our affiliate partnerships do not:
If an operator offers poor customer service, unfair terms, or problematic practices, we will document these issues regardless of any financial relationship.
Lachlan Whitford evaluates each casino operator using a consistent, evidence-based framework:
Lachlan Whitford is a gambling industry researcher and casino review specialist with extensive experience evaluating online operators across the Asia-Pacific region. His expertise, combined with a commitment to transparency and factual analysis, ensures that Planetamamy's content meets the highest editorial standards.
Lachlan's professional reputation depends on providing honest, accurate information. Publishing biased or misleading reviews would undermine his credibility and the value of Planetamamy. Therefore, editorial integrity is our strongest incentive.
If you have questions about our affiliate relationships, our review process, or any specific recommendation, please contact us. We welcome feedback and are committed to maintaining transparency in all our dealings with readers and operators.